Category & Attribute Optimisation
Choosing the right primary and secondary categories is one of the biggest ranking levers on GBP. We research the exact categories your top competitors use and apply the optimal combination for your business.
Your Google Business Profile is the single most important piece of local marketing real estate you own. When it's optimised correctly, it puts your business in front of thousands of local customers who are actively searching for what you offer — right now, in Delft, Rotterdam, and The Hague.
46% of all Google searches have local intent. Your Google Business Profile is often the first — and sometimes the only — thing a local customer sees about your business. Yet most profiles are incomplete, unoptimised, and invisible to the people who matter most.
We don't just tick boxes — we build a profile that outperforms your competitors at every ranking signal Google uses for the local Map Pack.
Choosing the right primary and secondary categories is one of the biggest ranking levers on GBP. We research the exact categories your top competitors use and apply the optimal combination for your business.
Profiles with more photos receive significantly more direction requests and calls. We guide you on exactly what to upload, how often, and with what naming conventions to maximise engagement and relevance signals.
We write a compelling, keyword-optimised business description that naturally includes the local search terms your customers use — without stuffing or triggering Google's quality filters.
Fresh content signals an active, relevant business. We manage a calendar of weekly posts — offers, news, events, and service highlights — to keep your profile ranking and engaging prospective customers.
We implement a proven review acquisition system and professionally respond to every review on your behalf — maintaining a 4.5+ star average and the positive sentiment that both Google and customers look for.
The GBP Q&A section is a hidden ranking opportunity. We seed and answer keyword-rich questions that reflect exactly what your potential customers are asking — improving relevance and trust simultaneously.
Most businesses leave the Services and Products sections of their GBP blank. We populate them with keyword-rich descriptions of every service you offer, creating additional ranking and visibility opportunities.
Competitor spam — fake listings, keyword stuffing, false reviews — is rampant in local search. We monitor your competitive landscape and report violations to Google to protect your rankings.
Every month you receive a clear report tracking your Map Pack rankings, profile views, direction requests, calls, and website clicks — in plain language that shows exactly what's improving and why.
A structured, proven process that delivers measurable improvements in your Google Maps visibility — typically within 60–90 days.
We start with a comprehensive audit of your existing profile, identifying every gap, error, and missed opportunity — compared directly against your top local competitors.
We build a tailored optimisation plan — categories, attributes, description, services, and a content calendar. We implement everything with your sign-off, so you always know what's changing and why.
We manage your GBP monthly — posts, review responses, photo uploads, Q&A, offer updates — so your profile stays active, relevant, and ahead of competitors who are managing their own profiles inconsistently.
Monthly reports track your ranking improvements, call volume, and engagement metrics. We review the data together and continuously refine our approach to keep you in the top positions as the competitive landscape evolves.
Average outcomes across our South Holland client base, measured at 6 months.
Increase in profile views
More calls from Google Maps
More direction requests
Map Pack ranking for primary keywords
"Our GBP was a mess — wrong categories, no photos, zero reviews. KS Marketing rebuilt it from scratch and within 90 days we went from page 3 to the Map Pack for our main keyword in Delft. The difference in enquiries is night and day."
"I was sceptical about paying someone to manage my Google profile, but the results speak for themselves. In 4 months, my review count went from 8 to 47 and I now rank in the top 3 in Rotterdam for my service. Completely worth it."
"Kushagra handled all the technical setup and Kamalesh kept us updated every step of the way. Six months in and we're getting more calls from Google than from any other source. The ROI on this is extraordinary."
In 24 hours we'll tell you exactly what's wrong with your GBP, why your competitors are outranking you, and what a fully optimised profile would do for your business. Zero cost, zero obligation.
Get My Free GBP Audit